About the Author Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at www.writingusa.com. Photo: Katie Baird, Loose Ends.

Introducing Michele Pariza Wacek

Meet Michele Pariza Wacek who is Soul Food's in-house marketing consultant. If you need help she will work creatively to meet your personal needs.

Michele began writing professionally in 1993 and launched Creative Concepts and Copywriting in 1998. Before deciding to work for herself, she had garnered experience from all sides of the marketing world as creative services coordinator for an international company, as a writer in marketing agencies and as a communicator in city government.

Going into business was the best decision Michele ever made. She discovered a passion for combining her creativity with her writing ability to help solve marketing problems for her clients. Her Web site provides resources, including two free e-newsletters, designed to help people combine their own creativity with marketing and copywriting principles and realize their dream business.

Michele also writes fiction and has completed two novels. She lives in the mountains of Prescott, Arizona, with her husband and three border collies.

Articles by Michele Pariza Wacek

Becoming more creative - What we can learn from Disney

Connect more, sell more: Part 1 One marketing mistake you don't want to make

Connect more, sell more: Part 2 Ask and You Shall Receive

Four creative ways to add power to your marketing

Four headlines that work

Three keys to crafting successful print ads